SEO Glossary – Terms You Should Know But Were Afraid To Ask

Whether you are an SEO newbie or expert learning all the terminology relating to search engine optimization can make your brain hurt. We’ve compiled a list of some the most common SEO terms you are likely to encounter on your road to improving your SEO IQ.

Please note not every SEO related term is included here just the ones you probably should know if you don’t already. They are listed in alphabetical order with a non-technical easy to understand description.

SEO Glossary Terms & Definitions

301 direct – A 301 direct is used to tell internet browsers and search engine that a website page or the entire website has been moved to a new location. A 301 direct will automatically direct the user to the new location without any user interaction required. These are important to use so Google or other search engines can retain the information therefore keeping current search engines rankings constant.

alt tag – Used to describe an image of your website in HTML form for search engines. Search engines read alt tags to understand what an image is as it relates to website content.

anchor text – The actual text within the hyperlink of a website. Search engines read anchor text when determining what page or destination the link is directed at. Anchor text links are traditionally blue or purple but can be any colour. The choice of keywords in anchor text can play a pivotal role in SEO performance.

backlink: A backlink is a link from any other website which directs to any page of your website. In SEO the number of high quality backlinks pointed at your website can play a big role in your overall search engine rankings.

black hat seo – black at seo refers to any techniques used to manipulate search engine rankings which are a violation of Google’s Webmaster Guidelines. This could include linking schemes or other spam techniques, keyword stuffing, duplicate content or anything else Google deems unethical.

blog – a blog is a website or part of a website which is updated regularly in the form of posts. Posts are considering articles, journal entries or informational content that is written by one or several authors. Blogs are considered editorial in nature with the most recent content being featured first over older posts.

deep link -A deep link is considered a hypertext link that points to a page of a particular website other than the home page. How deep a link is depends on what page the link is directed to based on the hierarchical structure of the website. If a link points to a page lower down on a website’s hierarchy the deeper the link is considered.

duplicate content – Duplicate content refers to content (usually large amounts of text) that is mostly the same or exactly the same on more than one website. Duplicate content is typically frowned up in the SEO world when used as an SEO attempt to generate more backlinks to your website.

DNSStands for Domain Name System (or Service or Server), an Internet service that translates domain names into IP addresses

fresh content -Fresh content refers to content in a website that is new or interesting and gives users a reason to visit your website multiple times. The amount of new quality content on a website often plays a role in SEO placement.

googlebot -Refers to the software used by Google which collects information from web pages to be indexed in their search engine. Googlebot works on an ongoing bases to review and rank web pages accordingly.

keyword – A particular word or phrase that describes the contents of a website page for search result purposes. Keyword terms or phrases are what the website is intending to rank best for in search engine.

link building – Link building is the process of acquiring links from other websites or social media outlets that point to your website either on the home page or any other page.

link baiting – Link baiting is the process of development content on your website for the purpose of other websites or social media channels linking to it. For SEO purposes it is done as a method of acquiring backlinks to your website.

mirror site – A website that is a replica of an already existing website which is generating too much traffic for its server to support. The mirror site is used to improve the availability of the existing site.

meta tagsMetatags describe keyword information and a description of a website’s content used as data by search engines to return.

outbound link – An outbound link is a link on any page of your website that links to another website page of any kind. It is believed outbound links to high quality sources have a positive effect on SEO rankings.

spider – spiders are programs search engines use to index websites. Spiders will crawl meta data, text data and hyperlinks for the purposes of entering the information into the search engine database.

sitemap – A sitemap is a list of pages that a webmaster wants to be indexed by search engine crawlers. A sitemap can be an actual web page or a document of any form readable by search engines. a Web site, typically organized in hierarchical fashion.

spam – spam is considered SEO manipulation techniques designed to influence SEO rankings in an unethical manner. What constitutes this is usually stated in a search engines terms of service document.

serp – stands for search engine results page and is a full list of results returned by a search engine based on the keyword entered. Results will typically include a title and a brief description of the website with a link in the title allowing users to visit that website.

spyware – spyware is internet software that allows a user to obtain personal information on another person’s computer.  Spyware is typically infected into another computer’s hardrive usually without knowledge or permission from the computer’s owner.

pagerank – Pagerank is calculated by Google software that analyzed the relevance of a web page based on the keywords entered. Pagerank is determined by the number of backlinks a website has along with their overall quality. Pagerank is calculated on a scale of 0-10 with 0 being the lowest possible score.

PageRank is Google’s ranking software that calculates the relevance of a webpage to the search keywords entered. The software analyses both the number of incoming links and the ‘quality’ of the referring webpage to generate a relative measurement between 0 (low-relevance) and 10 (high-relevance).

page authority – Developed by Mozpage authority is a score that rates how well a specific web page will rank in search engines. Page authority is based on a scale of 1-100 with 100 being the highest possible score.

penalty – A google penalty occurs when a website does something that is deemed unethical by Google’s quality standards as it relates to SEO. Examples of penalties include bad backlinks, duplicate content, keyword stuffing,

google update – Typically a change to Google’s algorithm that changes how search engine results are evaluated then put into effect.

quality content – Quality content refers to the amount of useful or valuable information found on a website pertaining to its actual subject matter. Quality content can also mean how frequently a website is updated with new or fresh content.

trustrank –  Is an analysis of the quality of links pointing to your website in order to comabat web spam. Websites with a higher trustrank are considered more reputable and ethical by Google.


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